Is the customer always right?

“Do what you do so well that they will want to see it again and bring their friends” – Walt Disney  

What do you think?  Is the customer ALWAYS right?  Many pundits claim this as a basic tenet of business.  Trainers drill into high customer contact people (HCCPs), the ones that actually get to deal with customers, the idea that the customer is to be taken care of.  The ‘customer is always right’.  The intention is good, to provide excellent customer service and satisfy the customer.  

The problem with this belief is the customer isn’t always right. Many customers think they are the expert.  Thanks to the Google, some patients now come to their doctor with their symptoms, the diagnosis, and the treatment.  They think they are the doctor.  This can be dangerous in the health care industry when the patient thinks they are the expert.  I have experienced a version of this with some clients.  They come to me and say, “Mary is a problem, you need to fix her, she needs some assertiveness training.”  They have made the diagnosis and supplied the remedy.  Often, the real problem is the manager, not Mary, and I have to push back and reframe the work to be done.   

Secondly, you don’t want every customer.  Some customers are not the kind of customer you designed your business for. Therefore, they are not a ‘good’ customer.  The marketing saying is, “Not all meat is good meat.”  And this applies to customers.  It doesn’t mean the customer is ‘bad’.  Just that this particular customer is a bad fit you’re your business.  High maintenance customers demand Tiffany level service and want to pay Walmart prices.   These customers drain your resources and frustrate your employees.  They will never be satisfied.  Get rid of them!  


Why is it important to know who you want to help?  To know who your ideal customer is.  There are all kinds of customers out there.  Good ones, bad ones, and just plain average ones.  The definition of these categories depends on you and what you are selling.  If you are selling cheap stuff, bargain basement deals, you will attract customers of like mind.  If you are selling an illusive dream, a lifestyle of the rich and famous, you will attract similar types.  Build your product around the kind of customer you want to serve.  

The Movies

William Holden to a forgotten film star, “You used to be big.”  Her reply, “I am big … it’s the pictures that got small.” – Gloria Swanson, “Sunset Boulevard”  

I watched some of the Academy Awards for 2020. I have always loved movies. My first regular job with a paycheck was ushering. I was the Chief Usher at the Community Theater in Morristown New Jersey. It might have helped that my older brother, Mike, was the Theater Manager. The first movie I saw also stared William Holden. It was “The Bridge on the River Kwai.” Holden plays the reluctant hero who returns to the prison camp he escaped from. And he winds up getting cut down in a hail of bullets trying to stop Alec Guinness from saving the bridge they were building as prisoners for the Japanese. How do I remember this stuff? As an usher I saw the movie 28 times!  


Out movies reflect our culture. They mirror the current zeitgeist. Two starkly different examples: “It’s a Wonderful Day in the Neighborhood”, and “The Joker.”

Tom Hanks as Mr. Rogers does a masterful job of portraying the compassionate and empathic Mr. Rogers who brings entertainment and support to children. He winds up helping an investigative journalist who was looking to “expose him as someone too good to be true” and ends up being transformed by Mr. Rogers’ genuine human caring and connection. Mr. Rogers loves people and they return the love.    

Joaquin Phoenix is The Joker. He seeks love and connection in a dystopian society, Gotham City. The Joker has a job as a clown working in a children’s hospital. Like Mr. Rogers, he also wants to bring these children joy and compassion. The similarities stop there. A gun slips out of the Joker’s costume in the children’s ward. The Joker is psychotic, and Joaquin Phoenix does a brilliant job of showing how thin the line is between ‘control’ and ‘chaos’. The Joker’s environment is impoverished and dangerous. No one cares for him.

Why is it important to go to the movies? We learn about who we are as a society. Movies do reflect our culture. They use art to tell us how to behave without lecturing to us. They make us laugh; they make us cry. They show us our heroes and they show us our villains. And hopefully, we chose to model the good guys.

Expectations

On Tuesday February 4, 2020, I woke up and turned on the news, expecting to find the results of the Iowa caucuses. And, what do I get … nothing. The morning paper headline, “Iowa Caucus Chaos”. It’s a shock when our expectations are not met.
 

It’s an interesting thing to consider, expectations. We all have them. Some are high, some moderate, and some low.  Some may even have strong beliefs about expectations. “I work hard, and I expect you to do the same.” “I expect you to make me proud.” “I don’t have any expectations and I’m never disappointed.” One of my beliefs, “If you say you are going to do something, do it.”  

Expectations are often not stated explicitly. We ‘expect’ that the other person already knows our expectations. And we are shocked when our expectations are broken. The employee who steals from the company coffers. The spouse who criticizes you in public in front of friends and strangers. Your child who lies to you. Your friend who betrays you.  

At work we have performance appraisals. Expectations are the foundation for this process. That’s why the process is so challenging. Often, the expectations are not clear, not well defined. What is expected may not be spelled out. And, even if the goals are clear, how to do the job is often not clearly articulated. No one ever told the brash sales super star that being nice and courteous is important too.  

Meeting expectations is one definition of quality. I ordered French toast and bacon last week. I got the French toast, and the bacon came five minutes later. Did I need to tell the server that I wanted both at the same time? When expectations are not met, we have a problem.  
 
Why is it important to be aware of expectations? I have them. You have them. We all have them. The question is, are they the right expectations? Are they realistic? Half the marriages in America end in divorce. Expectations not met. Half the people at work are not engaged in their job, they are anxious or depressed, or a little of both. If you expect life to be easy, with no pain or sorrow, no difficulties or illness, a blissful existence until the day you die. LOL, and that’s not short for lots of love.

What Do You See?

When we look at a figure, we tend to make a pattern of it.” Gestalt principle  

Look at the figure below, what do you see?

This is an old trick of the eye I learned in my first year studying psychology, that the eye forms a gestalt, a pattern, and we see that first, automatically. There are really two objects displayed in the image above, a vase and the outline of a man’s head. Take another look, can you see the other image now?
 
Gestalt means organized whole. From Gestalt psychology we get the basic principle of closure. We tend to see patterns when we look at objects and want to finish or close the pattern if there are any holes or breaks in the picture. In the picture above, we want to see a whole, like a vase. Can you also see the two outlines of the faces? 
 
Now look at the image below. What do you see? 



Do you see an old lady or a young woman? Take a minute and play with what you see. Are you able to see both? 

Why is it important to know about gestalts? How we perceive things matters. Notice how the latest displays for flying a plane or driving a boat, like an aircraft carrier, are getting smaller and simpler, with fewer dials and gauges to read. Gestalt principles are used today in designing features to make products easier to use. An instant glance gives you closure, and you get the complete picture of what it is and how it works.  New cars are looking more like airplanes today. It started with Gestalt psychology. 

Resilience

“The ability to bounce back, to recover from a stressful event”

Resilience is your ability to adapt well and recover quickly after stress, adversity, trauma or tragedy. If you have a resilient disposition, you are better able to maintain poise and a healthy level of physical and psychological wellness in the face of life’s challenges. If you’re less resilient, you’re more likely to dwell on problems, feel overwhelmed, use unhealthy coping tactics to handle stress, and develop anxiety and depression.

The skills of resilience. The positive psychology movement of the past 20 years has opened research on happiness, well-being, and resilience. You can develop resilience by mastering your stories. Become more open minded. Train your attention on the more-positive aspects of your life. You can use purposeful, trained attention to decrease negative thoughts in your mind and bring greater focus on the most meaningful aspect of an experience.

The US Army has adopted the core tenants of positive psychology to establish the Master Resilience Training Program. They have put some 55,000 soldiers through it. The Army Resilience training focuses on; emotional, cognitive, mental, physical, and spiritual resilience. Training in these areas can improve your resiliency, enhance your quality of life, and decrease your stress and anxiety by teaching you to view life’s inevitable challenges as opportunities. See the Army poster below: 


The good news is that these same resiliency skills apply to all of us.

Learning the ABCs of how we interpret experiences and how that shapes our thinking and feelings is a foundational resilience skill. 

Why is it important to build your resilience? Being in the arena, out there in the workforce, you need to be both ready and resilient.  Ready to step up and do your job, and resilient enough to bounce back from obstacles and challenges that you will inevitably face. Lost productivity from stress and absenteeism is in the billions of dollars each year. A healthy, productive workforce is one that is both ready and resilient. Think about a recent challenge your company faced. If you came through it, stronger than ever, chances are, the whole group is stronger and healthier. Resilience can be contagious; Army units win medals and whole companies win awards. Seeing others jump in and tackle tough challenges is inspiring. And resiliency is contagious.