Most of you probably don’t know who Joe Kapp is. My GM brother did a “40 for 60” theme in 1989 honoring the 1969 team and brought back some of the great Viking players, including quarterback Joe Kapp. I got to know him, and we became friends. See the picture of him below.

Joe Kapp of the Minnesota Vikings 1969
Joe was fearless on and off the football field. He was not the precision, well-disciplined quarterback like we see with Tom Brady, Joe was more fluid and spontaneous. And he was a great leader. Joe would just as soon run with the ball as pass it, and he would literally run over opponents. His teammates loved him, and he formed a bond with them that was strong and effective. In 1969 Joe led the team to a Central Division Title and in the post-season defeated the Los Angeles Rams and the Cleveland Browns winning the Ed Thorp Memorial Trophy.
Why is it important to master your stories? Your story shapes what you think about things, how you feel about it, and ultimately what you wind up doing. In short, your story is everything. I wonder what stories the cheese heads in Green Bay are saying to themselves?